Field Study

Commissioned as a launch film for a new botanical range and delivered as something closer to a field recording. Six plants, one fixed lens, and whatever light the morning happened to give us.

Approach

The brief arrived with a mood board of studio stills — clean, lit, evenly exposed. We proposed the opposite: shoot outdoors, in sequence, and accept whatever the weather decided. If a plant looked better on the fourth morning than the first, that was the take.

Everything was filmed in the order the light arrived. Nothing was relit and nothing was moved into position. Where a shot did not work we came back the next day rather than force it, which is slower but leaves the footage with a consistency that grading cannot fake.

On location

Four mornings in a walled garden outside Lyon, starting before six and finishing by ten when the light went flat. A crew of three, one camera, and a single 100mm macro for the entire shoot.

The constraint did more work than any equipment list would have. With one lens there is no debate about coverage — you either find the frame or you move on, and the edit inherits that decisiveness.

Delivery

A ninety-second film for launch, a sixty and a thirty for paid media, five stills pulled from the master, and a set of six silent loops for social. Everything finished in a single grade so the range reads as one family across every placement.